Cross-cultural Differences in the Relationship between Personality Traits and Mobile and Internet Addiction

Background
The widespread use of the Internet and mobile phones has introduced significant addiction-related challenges.
Objective
This study investigates the role of personality in mobile phone and internet addiction across two cultural contexts.
Methods
A total of 1,075 Czech (84.9% female) and 710 Chinese (54.6% female) university students participated in this study. Data were collected using the Smartphone Addiction Scale, Internet Addiction Test, and Ten-Item Personality Measure, and analyzed using multiple regression models to assess cross-cultural differences.
Results
Significantly higher addiction rates were found among Chinese students. Among Czech students, internet addiction decreased with higher levels of conscientiousness (b=−1.11), emotional stability (b=−0.60), and openness (b=−0.42), explaining 16% of the variance. For Chinese students, only conscientiousness (b=−1.23) had a significant effect, explaining 6% of the variance. Openness differed significantly between groups (p=0.02). Regarding mobile phone addiction, both groups showed similar patterns, with addiction decreasing as agreeableness, conscientiousness, emotional stability, and openness increased. Conscientiousness had a stronger impact among Chinese students (difference=0.98, p=0.008).
Conclusion
Further analysis indicated that the influence of personality on addiction varied by sex and country. These findings underscore the importance of personality and cultural factors in understanding technology addiction.
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