Health Psychology Research / HPR / Volume 2 / Issue 2 / DOI: 10.4081/​hpr.2014.1457
GENERAL

Examining factors associated  with heavy episodic drinking  among college undergraduates

Kristen Scholly1* Alan R. Katz1 Lisa Kehl1
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1 University of Hawaii at Manoa, Honolulu, HI, USA
Submitted: 15 March 2013 | Revised: 12 April 2013 | Accepted: 12 April 2013 | Published: 26 April 2014
© 2014 by the Author(s). Licensee Health Psychology Research, USA. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract

Heavy episodic drinking among college stu dents is a serious health concern. The purpose of this study was to identify factors associated with heavy episodic drinking behaviors amongst a predominately Asian undergraduate college student population in the United States. A survey measuring alcohol use behav iors was completed by a random sample of 18 24 year old undergraduates during April, 2011. A multivariate logistic regression analysis was conducted to determine factors associated with students’ heavy episodic drinking behav ior. Independent factors associated with heavy episodic drinking included living on campus, ethnicity, perceived drinking behavior among peers, and a belief that alcohol is a central part of one’s social life. Heavy episodic drinking was also associated with poor academic per formance. Campus-wide educational strate gies to reduce heavy episodic drinking among college undergraduates should incorporate accurate information regarding alcohol use norms to correct students’ perceived over esti mation of their peers alcohol consumption rates and the under estimation of students pro tective alcohol use behaviors. These efforts should focus in on-campus residence halls where a higher occurrence of heavy episodic drinking is often found.

Keywords
adolescents
alcohol use behaviors
college health
heavy episodic drinking
social norms
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Conflict of interest
The authors declare no potential conflict of interests.
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Health Psychology Research, Electronic ISSN: 2420-8124 Published by Health Psychology Research